3 Benefits of Business Texting

People using smartphones

In 2015, 97% of Americans sent at least one text message a day. 8.3 trillion texts messages will sent by the end of the year and that number shows no signs of slowing down any time soon. People are able to communicate through many different channels. Previously, the most common forms of business communications included phone and email exchanges. Now, Business texting is taking their place.

 

Texting was created to allow friends and family members to communicate with each other through short messages. Today, texting is use for all sorts of different things, both personal and business related. Nearly 80% of people interact with businesses through text messaging and that percentage will only increase as time goes on.

 

In the last ten years, texting has has increased by about 7000%. It is no secret that businesses are rapidly trying to adopt it as part of their communications strategies. Why business texting you might ask? Studies show that nearly 9 out of 10 consumers prefer to communicate with businesses through SMS texting. Texting seems to be the most trusted form of communication between people. Since consumers are protected under the TCPA Laws, they can trust that they are receiving safe messages from trusted companies.

 

Texting is no longer limited to being used between friends and family and there are many benefits that businesses can take advantage of. We will go over some of these benefits including delivery speed, read rates, and replies.

1. Business Texting Allows you to reach your Customers Faster.

SMS texting is the the quickest way to reach your existing customers and potential customers. By texting your contact list, you will get your message out there much faster than sending an email to the same list. This allows companies to spread the word about an upcoming sale, promotion, hours of operation, delivery status and much more! With 96% of messages are read within the first 3 minutes of delivery. Not only do text messages reach the end recipient in a timely matter, you also start to see return on investment a lot quicker. Sending text messages and coupons as part of a loyalty program gives your clients an immediate incentives to redeem their coupons or points.

2. Consumers are more likely to read a text from a business.

The average person spends five hours a day on their smartphones so it would be silly for companies not to take advantage. Businesses that use texting can easily reach out to their clients. By texting with consumers you can increase your read rates to 98%. In comparison, email read rates have dropped to around 20%. Business texting is the most direct way to get in touch with your clients, since they already use it with their friends and family. They are more inclined to read an SMS text message from a trusted source than read an email from a non-trusted source.

3. Customers are more inclined to reply.

Since 75% of opted-in people report that they don’t mind receiving a texts from a business. It is no wonder that texts received a 45% response rate as opposed to the 6% of emails. If your company is sending relevant content and information, their customers will be more likely to engage and reply. People do not want to reply to an email, but they have no issue replying to a business text message.

 

People text with one another daily, so they are not changing any behavior by texting with a company instead of a person. They are way more inclined to reply to a trusted text from a trusted company.
 
Now is your chance to discover the benefits of business texting. Contact us today, and we’ll schedule a demo to show you why texting is what your business is missing.

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