In 2015, 97% of Americans sent at least one text message a day. 8.3 trillion texts messages will sent by the end of the year and that number shows no signs of slowing down any time soon. People are able to communicate through many different channels. Previously, the most common forms of business communications included phone and email exchanges. Now, Business texting is taking their place.
Texting was created to allow friends and family members to communicate with each other through short messages. Today, texting is use for all sorts of different things, both personal and business related. Nearly 80% of people interact with businesses through text messaging and that percentage will only increase as time goes on.
In the last ten years, texting has has increased by about 7000%. It is no secret that businesses are rapidly trying to adopt it as part of their communications strategies. Why business texting you might ask? Studies show that nearly 9 out of 10 consumers prefer to communicate with businesses through SMS texting. Texting seems to be the most trusted form of communication between people. Since consumers are protected under the TCPA Laws, they can trust that they are receiving safe messages from trusted companies.
1. Business Texting Allows you to reach your Customers Faster.
2. Consumers are more likely to read a text from a business.
3. Customers are more inclined to reply.
Since 75% of opted-in people report that they don’t mind receiving a texts from a business. It is no wonder that texts received a 45% response rate as opposed to the 6% of emails. If your company is sending relevant content and information, their customers will be more likely to engage and reply. People do not want to reply to an email, but they have no issue replying to a business text message.